As far back as the beginning of reform and opening up, it has begun to formulate the strategy of going global for Chinese enterprises. Adhering to the "Going Global" words, we started to aim our eyes overseas and put them on the international stage to find another business opportunity. The world is big, powerful enterprises really should not stick to the domestic market, you can look further into the other party. To this end, Xiaobian sorted out the relevant conditions of the international markets of Europe, Africa and Asia (Southeast Asia and India) respectively today, especially in Southeast Asia, with the help of all you intellectuals. This article is for reference only.

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1, European LED lighting market

 

The European market has always been a big exporter of China's lighting enterprises. According to statistics, in 2015, the market size of LED lighting in Europe increased from about 2 billion U.S. dollars in 2011 to 10.24 billion U.S. dollars, averaging an average annual growth rate of 49% over four years. From 2012 to 2013, China's export growth to the EU increased linearly from 30.52% to 138.14%. With the Greek debt crisis and the Brexit outbreak in Europe, the domestic export growth to the EU has been plummeting since the beginning of 2014. According to the latest survey, in the first half of 2016, the export of products in the ten key areas of LED in China was 20.221 billion USD, down 0.08% from the same period of last year, a decrease of 17.15% from the same period of last year.

 

However, from the perspective of growth, not all products in the LED industry chain have been hit, for example, other LED lights and lighting devices, other LED color monitors (mainly LED displays), LED related accessory materials and LED are all kept A certain rate of growth. Related companies have said that with the downturn in the European economy, the future will be more concerned about the North American market. In addition, since the European market is poorer than in previous years this year, the overall performance is weak. The overall price is mainly affected by various aspects of the exchange rate. From the perspective of the entire production cycle, it is expected that the situation will be somewhat improved in the middle of next year.

 

2, Africa LED lighting market

 

In Africa, LED lighting, OLED lighting and displays are rapidly developing. In 2015, the output value of the LED display and lighting market in Africa has reached 685 million U.S. dollars. It is estimated that the CAGR will be 17.8% between 2016 and 2026. As the policy support gradually warming up, the new LED lighting government standards gradually gush, these factors together to support the growth of the African lighting market. The steady growth of the lighted African / light African project launched by the International Finance Corporation (IFC) and the World Bank is the result of saving energy in the power-hungry Africa market through LED lighting, which also brings African lighting Positive market stimulus.

 

In addition, the market for LCD backlight panels and OLED displays in Africa is growing due to the gradual increase in the number of smartphone users and the increased willingness of consumers to spend more on TV-related services. At the same time, LED lighting products continue to extend the life expectancy, up to about 50,000 hours. Compared to traditional bulbs and CCFL tubes, LED lighting products have the following advantages: higher efficiency, lower power consumption, longer life, more environmentally friendly, durable, less hot, less space and so on.

 

A research company said that the current focus of the African market, 2015 alone, the consumer television market alone, there are 130 million US dollars, is expected to 2026, the annual compound growth rate will come to 18.8%. On the other hand, due to the gradual development of off-grid solar power generation in the African market, this will contribute to the development of the consumer television market in rural Africa. As for lighting in the 2015 African LED market, the overall market value of LED bulbs came to 194 million U.S. dollars. Estimated that by 2026, the solar LED lighting market is expected to CAGR of up to 28.6%. In terms of product applications, street lamps accounted for the highest proportion of the African lighting market in 2015, up 37.6%.

 

3, LED lighting market in Southeast Asia

 

Most countries in Southeast Asia, except Singapore, are economically backward. However, abundant human resources and natural resources have made Southeast Asia one of the most dynamic and potential areas for economic development in the world today. Southeast Asia's overall higher electricity prices, high electricity costs prompted the replacement of lamps and lanterns in Southeast Asia is particularly evident. With the rapid economic growth of other countries in Southeast Asia, the per capita lighting demand will also be increased accordingly. The resulting awareness of energy conservation and the demand growth will make the LED lighting industry popularize and grow rapidly in Southeast Asia. In addition, Southeast Asia's infrastructure investment is very large, the policy is also very attractive, it is becoming an emerging market optimistic about the domestic manufacturers.

 

According to the statistics, the total lighting market of Southeast Asia in 2015 is estimated at about 4.8 billion U.S. dollars by the six major countries (Thailand, Singapore, Malaysia, Vietnam, Indonesia and the Philippines), of which the LED lighting scale is about 1.5 billion U.S. dollars. LED lighting size is expected to grow to 1.9 billion US dollars by 2016. 2014-2016, Southeast Asia LED lighting market share increased significantly, the penetration rate is expected to grow from 25% to 37%. In addition to Singapore, the overall lighting scale in Southeast Asian countries are rising trend in recent years, while the traditional lighting generally decline, LED lighting as the main growth momentum. Among them, Indonesia's overall lighting scale and LED lighting scale topped the market expect of LED lighting market in Indonesia approaching 460 million USD in 2016.

 

By observing the scale of LED lighting products imported from China by Southeast Asian countries, the total size of imports by the six major countries reached around US $ 1.54 billion in 2015. The import scale of all countries increased rapidly in 2013 and 2014, while in 2015, due to the exchange rate factor and the economic environment, the scale of import growth slowed down. In terms of market size and import size, LED lighting has enjoyed strong growth in recent years and the replacement of traditional lighting has been gradually strengthened. As for the mainly import-oriented regions in Southeast Asia where the local productivity is weak, the rising demand for LED lighting has brought a sharp rise in import demand. Coupled with China's product price, manufacturing capability and geographical advantages, the import from China Scale to achieve rapid improvement.

 

4, Vietnam LED lighting market

 

According to a recent analysis of research institutions found that in 2015 the LED lighting market in Vietnam reached 271 million US dollars, is expected in 2016 will grow to reach 348 million US dollars, an increase of 28%. In the past Vietnam LED lighting market, about 200 million annual consumption of traditional bulbs, of which the more power-consuming traditional tungsten light bulbs. With the improvement of LED penetration rate, the traditional lighting market in Vietnam has been declining in the past few years. The LED lighting market keeps rising. It is estimated that the penetration rate of LED lighting in Vietnam will reach about 35% in 2016.

 

Analysis, due to the lower base of LED lighting market in Vietnam, the market size faster than other countries in Southeast Asia. In recent years, with the improvement of spending power in Vietnam, its LED lighting market demand will also be from the current major engineering applications, and gradually into home lighting applications. Under the condition of cheap labor cost in Vietnam, many foreign businessmen stationed in factories one by one, LED lighting demand from LED lighting needs of new construction projects.

 

In addition, other countries such as China, Japan and South Korea also launched government development assistance to Vietnam to boost the demand for LED outdoor lighting in the local infrastructure construction. However, due to the fact that the government and other construction standards are mostly controlled by local people in Vietnam, foreign investors need to integrate with local Manufacturers have the opportunity to cut into the market. With the gradual growth of per capita income in Vietnam, its LED home lighting market has begun to flourish, so LED manufacturers in the local brand management and access construction will become the key to open up the market.

 

5, the Philippines LED lighting market

 

Relevant data show that in 2015 China's exports of the Philippines LED lighting product types, did not specify the export of lamps reached 56.53 million US dollars, an increase of 100.2% over the same period in 2014, accounting for 56.4% of total exports. Bulb lamps, tube lights, decorative lights, floodlights and downlights were the top 5 products with a total export value of US $ 36.3 million after excluding lamps not listed, compared with 2014 The same period decreased by 9.3%, accounting for about 83.2% of the total exports of the listed product types. In 2015, China exported 871 LED lighting products to the Philippines, an increase of 32.4% over 2014. There were 670 new arrivals to the Philippines in 2015 compared to 2014, and 457 companies withdrew from the Philippines. The new business is about 1.5 times the business exit.

 

According to the analysis of the order quantity, in 2015, the order quantity of LED lighting products exported to the Philippines was 4554 orders, with an average of US $ 22,000 each. Of the total order amount, 74% of the order amount is less than the above average order amount. In 2015, the export of Philippine LED lighting products in China was dominated by "unlicensed" and "acquiescence". The total export of the two types of brands was 81.78 million U.S. dollars, up 59.8% over the same period of 2014. In 2015, the exports of "unlicensed" and "default" brands accounted for about 81.6% of total exports. Excluding the "unlicensed" and "default" brands have listed the brand export value analysis, China's exports of the Philippines LED lighting brand with international brands, PHILIPS, GE and ENDO and other brands have been listed in the top brands .

 

6, Thailand LED lighting market

 

According to the analysis and assessment, in 2015, the market value of LED lighting in Thailand reached US $ 330 million. The Thai government estimates that the CAGR in the LED market will reach 30% in the next five years, raising the total market value from 900 million to 1 billion. Overseas enterprises from the two sides of the strait, Japan and South Korea have all attracted Thai entrepreneurship because of their position in Asia as an economic, trade and transport hub. Since 2011, foreign investors have increased their funds to invest in the lighting industry in Thailand, locking up domestic and ASEAN regions.

 

It is reported that the general retail market in Thailand lighting products in large supermarkets, lighting products, light source is basically LED, most of them from China, the price with the international market. At present, there are few incandescent lamps in Thailand's electric light source products, and the proportion of energy-saving lamps and LEDs is relatively high. However, the price of LED lamps is slightly higher than that of energy-saving lamps and is mostly used in indoor applications such as hotels and hotels. Outdoor applications are limited to landscape lighting. Sources said the Thai government intends to promote LED lighting in road lighting, but was obstructed by the traditional forces, the future may be a breakthrough.

 

7, Singapore LED lighting market

 

As an important economy in Asia and the highest per capita GDP of ASEAN, Singapore has become the first choice for Chinese enterprises to explore the ASEAN market. Survey data show that from 2012 to 2014 China's total exports of LED lighting products in Singapore has been in a period of rapid growth. In 2015, the market share of China's LED lighting products exported to Singapore declined. In 2015, China's total LED lighting products exports to Singapore amounted to US $ 140 million, down by about 1% from 2014. As of December 2015, China's total LED lighting products exports to Singapore amounted to 17.73 million US dollars, down 4.8% from December 2014. From the export volume and unit price point of view, China's exports to Singapore showed a phenomenon of price increase. In 2015, China's export of LED lighting products was 12.89 million pieces (pieces only), an increase of 8.9% over the same period of 2014. In 2015, the export unit price was US $ 4.9 / unit (piece only), representing a decrease of 10% from the same period of 2014. As of December 2015, the unit price of China's exports to Singapore was US $ 4.4 / unit, down 38.9% from January 2015. According to the analysis of exporters, in 2015, the number of Chinese enterprises that exported to Singapore was 1,491, an increase of 15.7% over 2014. There were 1,200 new arrivals to Singapore in 2015 compared to 2014 and 998 exits in 2014 compared with 2015 in Singapore.

 

In terms of the types of export products, in 2015, the export of unilluminated lamps and lanterns to Singapore was 58.65 million U.S. dollars, down 21.3% over the same period of 2014 and accounting for 42% of 2015 total exports, compared with 2014 Unlisted lamps exports accounted for a decline of 10.8 percentage points. Among the types of lamps and lanterns already listed, bulb led the export with the amount of 14.68 million U.S. dollars, up 41.1% over the same period of 2014. Flat lamps and light bar exports to 14.58 million US dollars and 10.93 million US dollars, ranked second and third place, spotlights and spotlights were 7.69 million US dollars and 7.2 million US dollars, respectively, an increase of 26.1 % And 27.5%. According to the analysis of export brands, the exports of "unlicensed" and "default" brands in China's exports to Singapore in 2015 were US $ 930 million and US $ 350 million respectively, accounting for 67.0% and 25.1% of the total respectively. The sum of the two Accounting for about 92.1% of total exports. Excluding the "unlicensed" and "default" has been listed in the export brands Philips, IKEA, Osram, General Motors, Rui Gao international brands accounted for a larger total exports, exports accounted for these four brands have been listed in the export brand 61.1% or so.

 

8, Malaysia LED lighting market

 

Malaysia is China's largest exporter of LED lighting products in ASEAN. In 2014, Malaysia's growth rate reached 449.97%, much higher than the average level of ASEAN. In 2015, China's total export of LED lighting products to Malaysia was 140 million U.S. dollars, an increase of 18.6% over 2014. With the launching of the 11th Malaysia Plan, a great deal of infrastructure has been launched, along with the new rural reconstruction project in Malaysia. Malaysia's overall construction market will further increase the growth rate, resulting in a sharp increase in lighting technology and product demand. Starting in 2014, the Malaysian government has gradually banned or phased out construction or real estate projects using incandescent or traditional lighting fixtures and initiated LED lighting renovation projects. It plans to completely eliminate conventional lighting products by 2018.

 

Today, the local government administration buildings use LED lighting, saving energy by 50% annually. As of May 3, 2015, all domestic lighting products marketed in Malaysia must comply with MEPS minimum energy efficiency standards. In addition, the use of LED products is not limited to the traditional lighting appliances, has been widely applied to the automotive industry, electronic products, mobile phones and portable fluorescent screens, and even street light tunnel lights. The Malaysian government estimates that by 2020 all domestic street lamps will be replaced by LED light sources. At present, only about 5% of LED street lamps in Malaysia use LED products, and the huge market demand is gradually emerging. However, in addition to some of the lighting products in the lighting industry in Malaysia, which are manufactured mainly by local brands, the products are mainly imported products and their dependence on Chinese products exceeds 40%.

 

9, Indonesia LED lighting market

 

According to foreign media reports, the International Energy Agency (IEA